Job Description
About Red Cactus Salsa: At Red Cactus, we’ve defined and paved the way for sweet salsa for over 30 years. Rooted in family values and Christian faith, we take pride in having the only sweet salsa on the market. From family gatherings to community events, Red Cactus Salsa has become synonymous with quality, flavor, and authenticity.
Position Overview: As a Social Media/Digital Marketing Professional, you will play a key role in overseeing our digital presence and enhancing our online brand image. Responsibilities include:
- Developing and implementing digital marketing strategies to drive brand awareness and engagement.
- Managing social media accounts and creating engaging content for various platforms (Facebook, Instagram, Twitter, TikTok, etc.), leveraging your social media savvy.
- Staying updated on industry trends and changes in social media algorithms to adapt strategies accordingly.
- Utilizing analytics tools to track performance and optimize strategies.
- Collaborating with team members to execute branding initiatives and customer experiences.
- Implementing SEO, online advertising, and content marketing strategies to drive website traffic and conversions.
- Monitoring and responding to reviews and testimonials to maintain a positive brand reputation.
- Proficiency in video editing, including editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
- Proficiency in graphic design tools such as Canva, Photoshop, Storybook, and other similar platforms offered in the area.
Qualifications: We are looking for candidates who possess:
- Proficiency in social media management and content creation.
- Strong communication and organizational skills.
- In-depth knowledge of digital marketing principles and strategies.
- Creativity and ability to think innovatively.
- Passion for food and understanding of brand awareness.
- Experience in video editing and graphic design tools such as Canva, Photoshop, Storybook, and others.
- Ability to stay updated on industry trends and changes in social media algorithms.
Benefits: In addition to a competitive starting salary, Red Cactus offers:
- Healthcare package.
- Sick days.
- Matching 401K.
- Vacation time.
- End-of-year bonus based on performance.
